The Center for Implant Dentistry approached Scope Studios to create and execute a concept to put them on the map. Their previous marketing efforts were all standard and boring--they wanted to try something new and get noticed in their market. We pitched this concept and managed the entire production. We wanted to stay away from “campy” and “kitsch” but embrace a little bit of the “soap.” The right cast & crew made this commercial come together; filmed on location in Bakersfield, CA.