Chile

Pancho Gonzalez

Co-founder and Chief Creative Officer, Inbrax

Pancho Gonzalez is the co-founder and chief creative officer of Inbrax.

González, who studied advertising at the Universidad de Santiago in Chile and earned an MBA from the Berlin School at Steinbeis University in Germany, plays a significant role in shaping the creative industry. As the Chief Creative Officer at Inbrax Chile, a Board Member and Vice President at IAB Chile, and a member of the Marketing Circle at Icare, his influence extends across multiple facets of advertising and marketing. Additionally, his past experience as a board member of Achap (Chilean Advertising Association) underscores his comprehensive involvement and leadership in the field.

González has delivered speeches in various countries including Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, Sri Lanka, Guatemala, the United States, Japan, South Korea, the Czech Republic, Peru, and Chile. His global presence as a speaker demonstrates his commitment to sharing knowledge and insights in the field of advertising and marketing.

Brazil

Daniel da Hora

Professor,

Daniel da Hora is a highly acclaimed graphic designer known for his numerous awards and achievements in the field. He wears multiple hats as a creative and art director, an innovator, an accomplished author, and a dedicated professor.

Considered one of the most influential figures of his generation, da Hora brings two decades of expertise to his name. Beyond his many contributions to the advertising, marketing, and design industries, he also thrives as a visual artist, showcasing his work in both group and solo exhibitions across countries such as Argentina, Brazil, Ecuador, England, France, and the United States.

He is a dedicated leader and mentor, known for innovation and results-driven approaches. With extensive experience in managing complex creative projects from start to finish, he combines graphic design, art direction, product, and business insights, fostering creativity, technology, and innovation. He inspires individuals and teams, leading by example.

Pakistan

Fatima Ansari

Global Senior Copywriter, Publicis One Touch

Fatima Ansari is the Global Senior Copywriter of Publicis One Touch.

As a Senior Global Copywriter for prominent brands such as PepsiCo Snacks and Unilever, Ansari is responsible for crafting compelling and persuasive written content that aligns with the brand's identity and messaging. Her tasks include developing creative copy for various marketing materials, such as advertisements, product packaging, social media campaigns, and website content. In addition, she works closely with cross-functional teams to ensure that the brand's voice and message are effectively communicated to the target audience, ultimately contributing to the brands' success in the global market.

Remarkably, she holds the distinction of being not only the youngest but also the most decorated creative professional in Pakistan, a testament to her exceptional talent and contributions. Her work is characterized by innovative ideas, fresh perspectives, and a commitment to pushing creative boundaries to deliver outstanding results.

Brazil

Felipe Paganoti

Senior Art Director, AlmapBBDO

Felipe Paganoti, art director from Rio with over 10 years of experience. He worked at Mullen Lowe, Artplan, Havas, BBDO Guatemala, VMLY & R and is currently at AmapBBDO in São Paulo.

He plays a pivotal role in shaping the artistic direction and vision of the projects undertaken. His keen eye for design, innovative thinking, and ability to inspire the creative team contribute to the studio's ability to deliver captivating solutions for clients across a wide range of industries. He was vice-president of the Rio de Janeiro Creation Club and won several international awards.

He is committed to pushing the boundaries of creativity, infusing each project with a distinct and captivating visual identity. He has an unceasing love for creative projects and an unwavering desire to embark on inventive and daring endeavors. Paganoti’s enthusiasm for crafting drives him to continuously explore imaginative and unconventional ideas, infusing his artistic pursuits with a spirit of innovation.