Bulgaria

Angel Iskrev

Co-Founder and Creative Director, proof.

Angel Iskrev serves as the co-founder and creative director at proof, an independent creative agency located in Bulgaria.

With over eight years of experience in the advertising industry, he has honed his skills, including a tenure as a creative director at DDB Sofia. His extensive experience positions him as a seasoned professional capable of delivering innovative and impactful creative solutions for clients.

Iskrev's portfolio includes collaborations with renowned brands like Telenor Hungary&Bulgaria, Carlsberg Bulgaria, TELUS International Europe, McDonald's, and Somersby, among others. His outstanding work has earned him over 120 awards at both national and international festivals. Additionally, he is an active member of the IAB Bulgaria board and shares his expertise as a visiting lecturer at New Bulgarian University. In his leisure time, he also showcases his talents as a sports commentator on Eurosport, boasting a remarkable record of covering five Olympic Games.

United States

Olivia Santilli

Partner, Cummins&Partners

Olivia Santilli has established a venture at Cummins&Partners New York that consistently exceeds anticipations, thanks to her unwavering resolve.

She has infused an unstoppable and positive energy throughout the agency, influencing their work, client interactions, and creative output. Her fostering of a problem-solving environment has built a solid and positive reputation, central to their ongoing expansion. she has strengthened her role as a guide in shaping cultural trends. Consequently, she is in high demand as a market innovator and frequently invited to speak at industry events, discussing the core values of the emerging generation and how creative agencies are adapting to the contemporary landscape of constant engagement and the purpose-oriented demands of customers.

In October 2020, despite the challenges of a global economic crisis, Cummins&Partners New York achieved a place in the top Adweek 100: Fastest Growing Companies worldwide, boasting a three-year revenue increase of 111%.

Costa Rica

Oscar Solano Brenes

Executive Creative and Digital Director, Porter Novelli

Oscar Solano Brenes is the Chief Creative Officer for the strategic-creative firm, Porter Novelli.

He is a general leader of the creative and digital unit for the region of Central America, Mexico, Caribbean, Ecuador, and Peru; a believer in data-driven creativity, measurement, and innovation through 13 years of experience with global and regional brands such as Coca-Cola, Heineken, BMW, Toyota, American Express, Samsung, Netflix and more!

He is an advertising, marketing, and strategy professional with experience as a senior strategic trigger in creative, digital, and media agencies with experience in strategic planning, content strategy, detection of opportunities, social media, branding, data-driven strategy, and creativity. Brenes is passionate about reading cultural behaviors and transforming them into business opportunities. He is also a faithful follower of data and its implementation in communication and performance strategies. He has had experience leading planning, digital and creative units at firms such as DDB, Havas, Findasense, and Ketchum.

Chile

Pancho Gonzalez

Co-founder and Chief Creative Officer, Inbrax

Pancho Gonzalez is the co-founder and chief creative officer of Inbrax.

González, who studied advertising at the Universidad de Santiago in Chile and earned an MBA from the Berlin School at Steinbeis University in Germany, plays a significant role in shaping the creative industry. As the Chief Creative Officer at Inbrax Chile, a Board Member and Vice President at IAB Chile, and a member of the Marketing Circle at Icare, his influence extends across multiple facets of advertising and marketing. Additionally, his past experience as a board member of Achap (Chilean Advertising Association) underscores his comprehensive involvement and leadership in the field.

González has delivered speeches in various countries including Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, Sri Lanka, Guatemala, the United States, Japan, South Korea, the Czech Republic, Peru, and Chile. His global presence as a speaker demonstrates his commitment to sharing knowledge and insights in the field of advertising and marketing.