Denmark

Klaus Sommer Paulsen

CEO and Founder, AdventureLAB

Klaus Sommer Paulsen has been active on several boards for years, including Themed Entertainment Association’s EME Division and International Board of Directors, and is working with educational institutions developing and designing educational programs from PBAs to MBAs. Klaus has been working with storytelling and media for more than 30 years and digital multimedia and experience design since the mid-1990s.

He is the author of Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions, published with Routledge, Taylor & Francis Group in 2021.

For numerous years, Paulsen has been engaged on various boards, such as the Themed Entertainment Association’s EME Division and International Board of Directors. He collaborates with educational institutions to create and design educational programs spanning from PBAs to MBAs. With over three decades of experience in storytelling and media, he has been involved in digital multimedia and experience design since the mid-1990s.

Brazil

Daniel da Hora

Professor,

Daniel da Hora is a highly acclaimed graphic designer known for his numerous awards and achievements in the field. He wears multiple hats as a creative and art director, an innovator, an accomplished author, and a dedicated professor.

Considered one of the most influential figures of his generation, da Hora brings two decades of expertise to his name. Beyond his many contributions to the advertising, marketing, and design industries, he also thrives as a visual artist, showcasing his work in both group and solo exhibitions across countries such as Argentina, Brazil, Ecuador, England, France, and the United States.

He is a dedicated leader and mentor, known for innovation and results-driven approaches. With extensive experience in managing complex creative projects from start to finish, he combines graphic design, art direction, product, and business insights, fostering creativity, technology, and innovation. He inspires individuals and teams, leading by example.

Belgium

Sam De Win

Creative Director, Prophets Belgium

Nearly two decades ago, Sam De Win embarked on his professional path as a copywriter, contributing his talents to prominent agencies such as Euro RSCG United, Y&R, and BBDO.

In his time at Y&R, he co-created the iconic Devos & Lemmens campaign, featuring two characters in comedic radio ads for the brand's sauces—a hit series that has been a staple for over 15 years. While at BBDO, he penned the script for Belgacom's acclaimed TV spot "Who took my badges," cleverly blending English and Flemish into the catchy 'Flenglish,' leaving a lasting impact.

Rising to Executive Creative Director at Ogilvy Brussels, he led the agency to win its first Cannes Lion with groundbreaking work. He later served as Executive Creative Director at Serviceplan Benelux, earning multiple awards, before becoming Creative Director at Make Lemonade. His diverse portfolio covers TV, print, radio, and digital, delivering influential content for brands like Volvo, Mercedes, and Pepsi.

Pakistan

Fatima Ansari

Global Senior Copywriter, Publicis One Touch

Fatima Ansari is the Global Senior Copywriter of Publicis One Touch.

As a Senior Global Copywriter for prominent brands such as PepsiCo Snacks and Unilever, Ansari is responsible for crafting compelling and persuasive written content that aligns with the brand's identity and messaging. Her tasks include developing creative copy for various marketing materials, such as advertisements, product packaging, social media campaigns, and website content. In addition, she works closely with cross-functional teams to ensure that the brand's voice and message are effectively communicated to the target audience, ultimately contributing to the brands' success in the global market.

Remarkably, she holds the distinction of being not only the youngest but also the most decorated creative professional in Pakistan, a testament to her exceptional talent and contributions. Her work is characterized by innovative ideas, fresh perspectives, and a commitment to pushing creative boundaries to deliver outstanding results.