Morocco

Samira Rafi

Creative Director, Boomerang Communication

Samira Rafi is the creative director renowned advertising agency, Boomerang Communication with over 20 years of experience in communication and advertising.

In his role as a creative director at the advertising agency, Rafi spearheads innovative campaigns and guides the creative team in crafting compelling and impactful advertising content. She has extensive experience in creative crowdsourcing for a diverse portfolio of international brands, leveraging her innovative approach to engage audiences effectively.

She is a strong advocate for work that serves as a source of inspiration and a catalyst for positive transformation. She views her responsibility not only as a problem solver for businesses but also as an opportunity to address and raise awareness about global issues, fostering positive change to society. With her extensive and diverse background spanning multiple sectors, she has provided valuable support to a wide array of institutions, to global and local brands.

Belgium

Sam De Win

Executive Creative Director, iO Belgium

Sam De Win, the Executive Creative Director of iO Belgium, began his professional journey nearly two decades ago as a copywriter. Over the years, he honed his craft at leading agencies including Euro RSCG United, Y&R, and BBDO, where his creative contributions left a lasting impact.

At Y&R, he co-created the iconic Devos & Lemmens campaign, a comedic radio series that’s remained popular for over 15 years. At BBDO, he wrote the script for Belgacom's TV spot 'Who took my badges,' blending English and Flemish into the catchy 'Flenglish,' leaving a lasting impact.

Rising to Executive Creative Director at Ogilvy Brussels, he led the agency to its first Cannes Lion. He later held the role at Serviceplan Benelux, earning multiple awards, before becoming Creative Director at Make Lemonade. His portfolio spans TV, print, radio, and digital, creating impactful work for Volvo, Mercedes, and Pepsi.

United States

Brendan Amoruso

Founder, Producer and Video Editor, Luna Lyte

Brendan Amoruso, the creator of Luna Lyte, is a seasoned producer and video editor with a decade of expertise in crafting content for various mediums, including advertisements, documentaries, case studies, and feature films.

His distinctive artistic approach has gained global recognition and accolades, paving the way for collaborations with musicians, innovators, and artists. These partnerships aim to bring their fervor and transformative creations to life on screen, spanning across commercial projects, live events, and digital marketing initiatives.

In his view, the art of editing plays a pivotal role in determining the success or failure of a production, be it a podcast or a pilot. Frequently, he discovers innovative solutions during the course of a project, many of which only come to light through the process of experimentation and learning from mistakes.

United States

Martin Bihl

Executive Creative Director, LevLane Advertising

With a dual role, Martin Bihl is the Executive Creative Director at LevLane Advertising and the Editor of The Agency Review.

Bihl has produced creative campaigns for an array of clients, from financial institutions to breweries, and delving into the B2B sector and beyond. He has ventured into an extensive range of marketing channels, including traditional print, TV, and radio, as well as innovative approaches like guerrilla marketing, digital strategies and even ground-breaking techniques yet to be categorized. Beyond his work in the advertising realm, Bihl's writing has been featured in an eclectic mix of publications such as McSweeney's, Advertising Age and has conducted interviews with notable industry figures like Sir John Hegarty, George Lois, and Luke Sullivan.

He has instructed undergraduate students, international master's candidates, and MBA scholars in the realms of marketing, advertising, and branding at universities. He frequently delivers presentations at educational institutions across the nation.