United States

Shangning Wang

Design Project Specialist at UNDP, United Nations Children's Fund

Shangning Wang is a New York-based award-winning graphic designer, illustrator, and all-around creative. He focuses on commercial art, typography, illustration, branding, and poster art.

In the past few years, he also received more than twenty global awards for his work. His works were exhibited in many cities around the world. His design works have been published in many design magazines and featured on more than thirty graphic design blogs. His work has currently been featured by the Adobe InDesign 2020 as the Splash Screen.

Wang's passion for design is unwavering, driving him to continuously push creative boundaries and explore new artistic horizons. His dedication to the craft is evident in the more than twenty global awards he has earned, showcasing his commitment to excellence. With a firm belief that good design has the power to make a positive impact on the world, he infuses his work with boundless enthusiasm, dreams, and love.

Denmark

Klaus Sommer Paulsen

CEO and Founder, AdventureLAB

Klaus Sommer Paulsen has been active on several boards for years, including Themed Entertainment Association’s EME Division and International Board of Directors, and is working with educational institutions developing and designing educational programs from PBAs to MBAs. Klaus has been working with storytelling and media for more than 30 years and digital multimedia and experience design since the mid-1990s.

He is the author of Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions, published with Routledge, Taylor & Francis Group in 2021.

For numerous years, Paulsen has been engaged on various boards, such as the Themed Entertainment Association’s EME Division and International Board of Directors. He collaborates with educational institutions to create and design educational programs spanning from PBAs to MBAs. With over three decades of experience in storytelling and media, he has been involved in digital multimedia and experience design since the mid-1990s.

Belgium

Sam De Win

Executive Creative Director, iO Belgium

Sam De Win, the Executive Creative Director of iO Belgium, began his professional journey nearly two decades ago as a copywriter. Over the years, he honed his craft at leading agencies including Euro RSCG United, Y&R, and BBDO, where his creative contributions left a lasting impact.

At Y&R, he co-created the iconic Devos & Lemmens campaign, a comedic radio series that’s remained popular for over 15 years. At BBDO, he wrote the script for Belgacom's TV spot 'Who took my badges,' blending English and Flemish into the catchy 'Flenglish,' leaving a lasting impact.

Rising to Executive Creative Director at Ogilvy Brussels, he led the agency to its first Cannes Lion. He later held the role at Serviceplan Benelux, earning multiple awards, before becoming Creative Director at Make Lemonade. His portfolio spans TV, print, radio, and digital, creating impactful work for Volvo, Mercedes, and Pepsi.

Germany

Claudia Goergen

Managing Director, FILMUNIQUE Medienproduktion, GmbH

Claudia Goergen serves as the Managing Director of FILMUNIQUE Medienproduktion GmbH and boasts an extensive professional background spanning various media sectors.

With numerous years of professional experience in public relations, web development, and film production, Goergen has held pivotal roles within companies and contributed to various enterprises. Her expertise extends beyond recognizing the potential strengths of a campaign; she also possesses a discerning eye for identifying its shortcomings, whether related to feasibility or the ability to reach the intended target audiences. Her multifaceted experience equips her with a holistic understanding of media and communication.

She plays a vital role in establishing an atmosphere where every team member is encouraged to bring their distinct contributions, recognizing that this inclusive strategy is what drives innovation and the emergence of new concepts. The team excels at embracing individuality, promoting mutual respect, and nurturing trust among its members.