We worked with the City of Bakersfield to craft this timely awareness spot aimed at young professionals and young families in our city. With so many COVID-related commercials taking a more "adult" tone, we decided to take a different approach. Here, we kept everything very informal and authentic, using only friends and family (no paid actors) and a variety of voices (also no paid actors) to communicate with our audience on their level. The result is a community-forward piece that doesn't condesend.