Nash is Greenville, NC’s first and only Nashville Hot Chicken restaurant. With Nash being the first of its kind, it was imperative for Red Shark Digital to create the restaurant’s identity and branding that would allow Nash to stand out among the other local restaurants in the area through their online presence. RSD conceptualized Nash the Chicken, the original mascot that is featured as the face of the establishment. Nash is a country and blues star who spent his days traveling on the road touring with his band, Nash and the Hot Tendies. After years of sowing his wild oats, Nash decided to roost in his local stomping grounds, Eastern NC. Finding opportunity in a vacant live-music venue in Uptown Greenville, Nash nested into his newfound calling. Imprints of Nash can be seen throughout the restaurant, from the original tour poster illustrations on the walls, drink, and food menu backs, to the uniforms that the servers wear. Through this narrative, RSD successfully instilled the story of Nash, setting the small business up for franchise possibilities in the future. As people value the story behind a business, Red Shark Digital was then tasked with developing an online presence that showcases the establishment’s original identity and local feel. By building a strong social media and online presence through video marketing, Red Shark Digital successfully created a full-scope brand and social media campaign from the ground up in just over three months.