Since 1895, the Army & Air Force Exchange Service has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued, tax-free goods and services at exclusive military pricing. The spots, which were all created and produced in-house by the Exchange’s Digital Media Network team, also feature military VIPs: Sgt. Maj. of the Army Michael Grinston; Chief Master Sgt. of the Air Force JoAnne Bass; and Chief Master Sgt. of the Space Force Roger Towberman. The senior enlisted leaders all tout the lifelong Exchange benefit.