2023

LIT Entertainment Awards Winner - McKinsey Global Publishing - Black representation in the beauty industry

Black representation in the beauty industry

Entrant Company

McKinsey Global Publishing

Category

Video/ Web Based Productions - Beauty & Cosmetics

Client's Name

Country / Region:

United States

As part of our ongoing series on achieving Black economic mobility, we examined how Black beauty consumers and brands face deep challenges when it comes to equity. For this article and the accompanying subfeature “Meet the Black beauty execs,” and with breathtaking videography and data visualization, we interviewed Black beauty executives and founders including Tracee Ellis Ross to see how barriers could be removed and as such, lead to greater opportunity for everyone in the industry. To make this piece and its subfeature more engaging, we also included some new features including: - A stickier Table of Contents to help guide readers through the feature’s four chapters of lengthy yet profound articles. - A lock-and-scroll timeline of Black beauty brands through the years. - Videos where Black beauty founders and executives discuss their own experiences in the beauty industry, and how that relates to what they’re doing now or what they’d like to accomplish. These videos and their insights have since garnered rave reviews and positive media attention, including news coverage in WWD (https://wwd.com/beauty-industry-news/beauty-features/addressing-racial-inequity-in-beauty-is-a-2-6b-opportunity-mckinsey-reports-1235226054/ : requires subscription), and was later cited in Fast Company (https://www.fastcompany.com/90837393/tracee-ellis-ross-interview-pattern-beauty-hair ).

2023
LIT Entertainment Awards Winner - People's Television

Entrant Company

People's Television

Category

Video/ Web Based Productions - Education

Country / Region

United States

2023
LIT Entertainment Awards Winner - U.S. Polo Assn.

Entrant Company

U.S. Polo Assn.

Category

Broadcast and Television - Sports

Country / Region

United States

2023
LIT Entertainment Awards Winner - Army and Air Force Exchange Service
Army and Air Force Exchange Service

Entrant Company

Army and Air Force Exchange Service

Category

Marketing / Advertising Campaigns - Video Marketing Campaign

Country / Region

United States

2023
LIT Entertainment Awards Winner - Marc Gebauer Lifestyle GmbH

Entrant Company

Marc Gebauer Lifestyle GmbH

Category

Youtube / Vimeo Videos - Entertainment

Country / Region

Germany