2023

LIT Entertainment Awards Winner - McKinsey Global Publishing - Black representation in the beauty industry

Black representation in the beauty industry

Entrant Company

McKinsey Global Publishing

Category

Video/ Web Based Productions - Beauty & Cosmetics

Client's Name

Country / Region:

United States

As part of our ongoing series on achieving Black economic mobility, we examined how Black beauty consumers and brands face deep challenges when it comes to equity. For this article and the accompanying subfeature “Meet the Black beauty execs,” and with breathtaking videography and data visualization, we interviewed Black beauty executives and founders including Tracee Ellis Ross to see how barriers could be removed and as such, lead to greater opportunity for everyone in the industry. To make this piece and its subfeature more engaging, we also included some new features including: - A stickier Table of Contents to help guide readers through the feature’s four chapters of lengthy yet profound articles. - A lock-and-scroll timeline of Black beauty brands through the years. - Videos where Black beauty founders and executives discuss their own experiences in the beauty industry, and how that relates to what they’re doing now or what they’d like to accomplish. These videos and their insights have since garnered rave reviews and positive media attention, including news coverage in WWD (https://wwd.com/beauty-industry-news/beauty-features/addressing-racial-inequity-in-beauty-is-a-2-6b-opportunity-mckinsey-reports-1235226054/ : requires subscription), and was later cited in Fast Company (https://www.fastcompany.com/90837393/tracee-ellis-ross-interview-pattern-beauty-hair ).

2023
LIT Entertainment Awards Winner - Beautiful Destinations

Entrant Company

Beautiful Destinations

Category

Video/ Web Based Productions - Travel / Tourism

Country / Region

United States

2023
LIT Entertainment Awards Winner - The Beacon Studios
Kern Family Health Care

Entrant Company

The Beacon Studios

Category

Marketing / Advertising Campaigns - Digital Advertising Campaign

Country / Region

United States

2023
LIT Entertainment Awards Winner - Summercliff
Nurofen, Lifepharma / MSJ Group

Entrant Company

Summercliff

Category

Video/ Web Based Productions - Public Interest / Awareness

Country / Region

Cyprus

2023
LIT Entertainment Awards Winner - The Beacon Studios
Bakersfield Hyundai

Entrant Company

The Beacon Studios

Category

Commercial & Marketing - Automotive / Vehicles

Country / Region

United States