2023

LIT Entertainment Awards Winner - McKinsey Global Publishing - Author Talks

Author Talks

Entrant Company

McKinsey Global Publishing

Category

Video/ Web Based Productions - Business-to-Consumer

Client's Name

Country / Region:

United States

Our Author Talks series features video conversations with authors of the most recent and noteworthy books in business, management, leadership, and other topics that are relevant to our audience. As part of our series during the past year, we have showcased video interviews with leaders including AOL cofounder and Revolution CEO Steve Case, Eleven Madison Park cofounder Will Guidara, Grubhub cofounder Mike Evans, PepsiCo’s first chief design officer and global design influencer Mauro Porcini, and former IBM chairman and CEO Ginni Rometty. In addition to the authors and leaders in our Author Talks video interview series providing invaluable insights and wisdom to our audience, we also had a video interview with Robert Waldinger, director of the Harvard Study of Adult Development, on what he learned from the world’s longest scientific study of happiness. The lessons he shared ended up attracting tens of thousands of viewers to his video interview, and to the overall Author Talks website. Furthermore, Author Talks also features video interviews with McKinsey experts who have authored recent books, including CEO Excellence and Deliberate Calm, thereby helping to propel those books into international, acclaimed bestseller lists.

2023
LIT Entertainment Awards Winner - Native Foreign
Camping World

Entrant Company

Native Foreign

Category

Commercial & Marketing - Automotive / Vehicles

Country / Region

United States

2023
LIT Entertainment Awards Winner - Kevin Makes Sense Media
D.C. Prime

Entrant Company

Kevin Makes Sense Media

Category

Branded Content - Food & Beverage

Country / Region

United States

2023
LIT Entertainment Awards Winner - Backstory Creative
Fresno First Bank

Entrant Company

Backstory Creative

Category

Series or Campaign - Banking

Country / Region

United States

2023
LIT Entertainment Awards Winner - Superlative

Entrant Company

Superlative

Category

Commercial & Marketing - Viral

Country / Region

United States