2023
Entrant Company
LUYAO DESIGN
Category
Branded Content - Toy
Client's Name
Country / Region:
Taiwan
As a cradle of Taiwanese designer toys, LUYAO DESIGN gracefully assumes the dual role of creator and promoter, highlighting the radiant charm of these playthings, both domestically and internationally. Deeply rooted is the conviction that each toy encapsulates a narrative, mirroring art, history, and culture. By integrating design creativity, artistic aesthetics, historical elements, and societal themes into each creation, the vibrancy of localized design springs to life, crafting a captivating aesthetic value. Beyond being merely a brand, LUYAO DESIGN manifests as a cultural platform transmitting creativity and emotions, stirring cultural identity, and evoking a sense of nostalgia, all while celebrating the beauty of everyday life. The belief holds steadfast that modern craft design can unlock fresh perspectives in the exploration of culture, thereby enriching lives and widening horizons. In a recent collaboration with the National Palace Museum, a series of works was launched, merging classical and modern concepts. The projection and transformation of forms give life to the Hedgehog series, symbolizing autistic children, the SU Zombie Alpha addressing food wastage, and the Kakigoori Kuma inspired by a polar bear boss. Social issues are thus woven into the fabric of creativity, forming a tight bond between art and the realities of life. The fusion of Qing dynasty porcelain artifacts and modern trendy toys, embodied in story-rich and metaphorical works, incites aesthetic introspection and fosters societal attention to cultural arts. The innovative transformation of traditional cultural elements bestows contemporary significance upon classical elements, facilitating the co-existence of art and history, linking the past and the future, and underscoring the enduring value of classical art in the contemporary era.
Credits
Entrant Company
The Higher Colleges of Technology (HCT)
Category
Branded Content - Education
Country / Region
United Arab Emirates
Entrant Company
Native Foreign
Category
Commercial & Marketing - Best Motion Graphics
Country / Region
United States
Entrant Company
Pixelthis
Category
Broadcast and Television - Broadcast / Television / Other
Country / Region
Netherlands