2023

LIT Entertainment Awards Winner - LUYAO DESIGN - LUYAO X National Palace Museum

LUYAO X National Palace Museum

Entrant Company

LUYAO DESIGN

Category

Branded Content - Toy

Client's Name

Country / Region:

Taiwan

As a cradle of Taiwanese designer toys, LUYAO DESIGN gracefully assumes the dual role of creator and promoter, highlighting the radiant charm of these playthings, both domestically and internationally. Deeply rooted is the conviction that each toy encapsulates a narrative, mirroring art, history, and culture. By integrating design creativity, artistic aesthetics, historical elements, and societal themes into each creation, the vibrancy of localized design springs to life, crafting a captivating aesthetic value. Beyond being merely a brand, LUYAO DESIGN manifests as a cultural platform transmitting creativity and emotions, stirring cultural identity, and evoking a sense of nostalgia, all while celebrating the beauty of everyday life. The belief holds steadfast that modern craft design can unlock fresh perspectives in the exploration of culture, thereby enriching lives and widening horizons. In a recent collaboration with the National Palace Museum, a series of works was launched, merging classical and modern concepts. The projection and transformation of forms give life to the Hedgehog series, symbolizing autistic children, the SU Zombie Alpha addressing food wastage, and the Kakigoori Kuma inspired by a polar bear boss. Social issues are thus woven into the fabric of creativity, forming a tight bond between art and the realities of life. The fusion of Qing dynasty porcelain artifacts and modern trendy toys, embodied in story-rich and metaphorical works, incites aesthetic introspection and fosters societal attention to cultural arts. The innovative transformation of traditional cultural elements bestows contemporary significance upon classical elements, facilitating the co-existence of art and history, linking the past and the future, and underscoring the enduring value of classical art in the contemporary era.


Credits

Chief Designer
SHIH-TING LING
Designer
ZIH-XUAN JIANG
Designer
YUN-JU TSENG
2023
LIT Entertainment Awards Winner - Native Foreign
Camping World

Entrant Company

Native Foreign

Category

Broadcast and Television - Transportation

Country / Region

United States

2023
LIT Entertainment Awards Winner - The Higher Colleges of Technology (HCT)

Entrant Company

The Higher Colleges of Technology (HCT)

Category

Branded Content - Education

Country / Region

United Arab Emirates

2023
LIT Entertainment Awards Winner - Native Foreign
Brooks Running

Entrant Company

Native Foreign

Category

Commercial & Marketing - Best Motion Graphics

Country / Region

United States

2023
LIT Entertainment Awards Winner - Pixelthis
Senior Service

Entrant Company

Pixelthis

Category

Broadcast and Television - Broadcast / Television / Other

Country / Region

Netherlands