LACOSTE ASKED US TO IMAGINE THEIR XMAS CAMPAIGN : WE FLAUNT LACOSTE ICONIC CROCODILE IN AN INGENIOUS ORIGINAL ANIMATED SHORT FILM ! LACOSTE celebrates the end‑of‑year festivities by showcasing its trademark crocodile in animated format. The film takes place on Christmas Eve in a setting that brings to mind a Parisian roofspace workshop. The viewer is plunged into the animated world of Crocodile, a reincarnation of René Lacoste. Seated at his desk, Crocodile has just completed his latest invention: the marvellous Lacoste Wrapping Machine. In a precise, elegant sweep of the hand, he sends a tennis ball soaring to the other side of the room to trigger the mechanism and activate the device for wrapping up LACOSTE fragrances. FOR THE FIRST TIME IN LACOSTE HISTORY, THE ICONIC CROCODILE COMES TO LIFE ! We imagined a contemporary, whimsical reincarnation of brand creator René Lacoste. It tooks two months to construct the articulated Crocodile figurine. We had to create a skeleton, sculpted it, moulded it, cast it in silicone and hand‑painted it. The clothing was also all made by hand. A STUNNINGLY REALISTIC ANIMATED WORLD : The decor was a painstakingly precise task, involving the creation of miniature 1/7 scale figures of each element in the film. A METICULOUS UNDERTAKING : We produced the whole film in stop motion animation. To bring Crocodile’s story to life inside a 30‑second film, 750 photos had to be carefully selected and assembled, each one setting in motion the gestures and expressions of the protagonist and his extraordinary machine. With each day of work culminating in three seconds of film, fifteen days were required to capture all the photographic content. This was a precise, rigorous task that used a blend of tenacity and daring, in step with the brand’s values. THE WRAPPING MACHINE Our hero????has just completed his latest invention, which is a machine for wrapping his favourite gifts, namely, Lacoste fragrances! His contraption has been built following the aesthetics of one of Leonardo da Vinci’s gadgets and a Rube Goldberg machine, all cobbled together with Lacoste sports and tennis accessories.