2024
Entrant Company
DAIKIDO IDEA COLLECTIVE
Category
Film - Audio / Visual
Client's Name
Country / Region:
Taiwan
The co-brand card between Starlux Airlines and E.Sun Bank was released as the pandemic nears its end. Drawing inspiration from the rotation of the starry sky, the design captures the gradual illumination of starlight, showcasing the transition from night to dawn and sunrise. The design team merged the strengths of these two standout brands to create something fresh and exciting. Through an innovative photography approach, they elevated the concept of "Taiwan's finest" to "the world's finest," conveying that everyone has their pinnacle of the world. Whether it's the highest peak or the most captivating view, each journey allows travelers to discover their own unique world-class experiences. The video breaks convention, foregoing the usual narration-filled style of traditional ads. Aimed at allowing viewers—especially those who haven’t traveled in a long time—to experience the beauty of travel quietly, it uses pure imagery and a moving soundtrack to guide them through the pandemic’s shadows, rekindling a passion for exploration. From faint starlight to dazzling nightscapes, from the first light of dawn to a plane soaring across the sky, the seamless transitions evoke a longing for travel. Moreover, the video highlights the card’s intricate design details. Reflecting the vision of founder Chang Kuo-Wei, the card features aerospace instruments and chip integration, symbolizing that one’s altitude in life is self-determined. The theme, "Define your height," begins with the line, "Every unforgettable journey is your oasis," setting the tone for a journey that aligns with the brand’s philosophy. The viewer sees the pilot’s perspective as they navigate the plane, mirroring the journey of life and beautifully aligning with the card’s core message.
Credits
Entrant Company
B'IN LIVE CO.,LTD.
Category
Live Entertainment - Concert
Country / Region
Taiwan
Entrant Company
JING DIRECTOR STUDIO & :PLAYFUL DESIGN STUDIO
Category
Live Entertainment - Concert
Country / Region
China
Entrant Company
Avrett Free Ginsberg
Category
Television - Advertising
Country / Region
United States
Entrant Company
B'IN LIVE CO.,LTD.
Category
Live Entertainment - Concert
Country / Region
Taiwan