2024
Entrant Company
Qidian Marketing
Category
Live Entertainment - Live Events
Client's Name
Taoyuan city government
Country / Region:
Taiwan
The "2024 Taoyuan Beer Festival" was a cultural feast combining craft beer, music, and food. The event centered on promoting the local craft beer industry. With an international-scale competition and a diverse range of activities, the festival attracted beer enthusiasts and tourists from all over, establishing a distinctive festival brand for Taoyuan. One of the festival’s key highlights was the "Craft Beer Competition," which drew brewers from across the country. The competition adhered to international standards, enhancing its professionalism and impact, while fostering deep exchanges among brewers. Local and international food stalls were paired with craft beer, offering participants the dual pleasure of tasting both exquisite food and drinks in a lively atmosphere. This year’s festival attracted over 80,000 attendees, successfully advancing Taoyuan’s craft beer culture and laying the groundwork for future expansion through diverse activities.
Entrant Company
The Beacon Studios
Category
Marketing - Niche Audience Targeting
Country / Region
United States
Entrant Company
PIGGY FLIGHT FILMS
Category
Digital Entertainment - Advertising
Country / Region
Taiwan
Entrant Company
Beijing University of Chemical Technology
Category
Game - Visual Effect
Country / Region
China