2026

Entrant Company
National Cultural Association of Taiwan, NCAT
Category
Live Entertainment - Concert
Client's Name
Country / Region:
Taiwan
Presented by the National Cultural Association of Taiwan (NCAT), "WE ARE" NEW YEAR'S EVE CONCERT reimagines the traditional celebration of New Year’s Eve. New Year’s Eve is a moment to bid farewell to the old and welcome the new, a time for reflection and hope for the year ahead. Through a large-scale, cross-disciplinary live performance, the program redefines the holiday as a vibrant contemporary cultural occasion. The production brought together more than 1,000 participants from across generations and fields, including performing artists, athletes, and students. Structured into ten thematic chapters, the program wove together diverse cultural expressions. Highlights ranged from “Island Symphony of the Four Seasons,” which incorporated intricate paper-cut art, to a tribute to Taiwanese athletes and a Taiwan-Japan manga-rock collaboration. By integrating music, visual arts, sportsmanship, popular culture, and international collaboration, the show created a multilayered narrative that reflects the complexity of contemporary society while honoring the emotional essence of “reunion” and “transition.” In response to the production’s immense scale and complexity, the stage design prioritized spatial flexibility and visual fluidity. A V-shaped central partition screen, three suspended three-dimensional square LED structures, hydraulic lifting platforms, and extended floor screens allowed the stage to be rapidly reconfigured throughout the show. Combined with multilayered lighting and laser effects, the design created a sense of spatial depth, while integrated split-screen visuals delivered a powerful, immersive experience. This design not only provided each performance segment with a rich visual narrative but also synchronized backstage operations with the onstage performance. This ensured seamless transitions between segments, resulting in a production system that successfully balanced high-impact visuals with operational efficiency. Filmed with a 14-camera setup, WE ARE: Our New Year’s Eve delivered a broadcast-quality concert experience, redefining the possibilities for contemporary Lunar New Year’s Eve programming within the context of large-scale cultural performance.
Credits
Entrant Company
Sawhorse Productions
Category
Film - Innovation
Country / Region
United States
Entrant Company
Sawhorse Productions
Category
Film - Integrated Campaign
Country / Region
United States
Entrant Company
U.S. Polo Assn.
Category
Television - Original Content
Country / Region
United States
Entrant Company
Sawhorse Productions
Category
Film - Innovation
Country / Region
United States