2026

LIT Entertainment Awards Winner - National Cultural Association of Taiwan, NCAT -

"WE ARE" NEW YEAR'S EVE CONCERT

Entrant Company

National Cultural Association of Taiwan, NCAT

Category

Live Entertainment - Concert

Client's Name

Country / Region:

Taiwan

Presented by the National Cultural Association of Taiwan (NCAT), "WE ARE" NEW YEAR'S EVE CONCERT reimagines the traditional celebration of New Year’s Eve. New Year’s Eve is a moment to bid farewell to the old and welcome the new, a time for reflection and hope for the year ahead. Through a large-scale, cross-disciplinary live performance, the program redefines the holiday as a vibrant contemporary cultural occasion. The production brought together more than 1,000 participants from across generations and fields, including performing artists, athletes, and students. Structured into ten thematic chapters, the program wove together diverse cultural expressions. Highlights ranged from “Island Symphony of the Four Seasons,” which incorporated intricate paper-cut art, to a tribute to Taiwanese athletes and a Taiwan-Japan manga-rock collaboration. By integrating music, visual arts, sportsmanship, popular culture, and international collaboration, the show created a multilayered narrative that reflects the complexity of contemporary society while honoring the emotional essence of “reunion” and “transition.” In response to the production’s immense scale and complexity, the stage design prioritized spatial flexibility and visual fluidity. A V-shaped central partition screen, three suspended three-dimensional square LED structures, hydraulic lifting platforms, and extended floor screens allowed the stage to be rapidly reconfigured throughout the show. Combined with multilayered lighting and laser effects, the design created a sense of spatial depth, while integrated split-screen visuals delivered a powerful, immersive experience. This design not only provided each performance segment with a rich visual narrative but also synchronized backstage operations with the onstage performance. This ensured seamless transitions between segments, resulting in a production system that successfully balanced high-impact visuals with operational efficiency. Filmed with a 14-camera setup, WE ARE: Our New Year’s Eve delivered a broadcast-quality concert experience, redefining the possibilities for contemporary Lunar New Year’s Eve programming within the context of large-scale cultural performance.


Credits

Executive Producer/ National Cultural Association of Taiwan, NCAT
Hou-Ching LEE
Producer/ National Cultural Association of Taiwan, NCAT
Huang Ching Hui、Edgar Chan
Chief Coordinator/ National Cultural Association of Taiwan, NCAT
Ya-Chen Chiang
Event Executive/ National Cultural Association of Taiwan, NCAT
Cherry Liou、CHUNG HUI CHU、Jen-Hao,Hsu、YUN YU CHEN
Marketing and Promotion/ National Cultural Association of Taiwan, NCAT
Yeh Chih Yi、Rebecca Wu、Cho Yun Ying、Maxi Huang、Yan Yun Shan、I Ting Lin
Creative Director/B'IN LIVE CO.,LTD.
Erin Pan
Show Director/B'IN LIVE CO.,LTD.
Min、Hsin Ju Wu、Chi-Chuan Chung
Art Director/Goodtime Design Studio
Chen Yu Cheng
Stage & Set Designer/PLAYFUL DESIGN STUDIO
LIN KUEN HAN、Chien Yen Shan、Lee Hsin Hsing
Lighting Design Production Team/B'IN LIVE CO.,LTD.
SHIH HAO CHE
Technical Director
B'in Live Production
Broadcast Director
Duomei
Broadcast engineering
INFINITY MULTIMEDIA PRODUCTION Co.,Ltd.
2026
LIT Entertainment Awards Winner - Sawhorse Productions
Warner Bros Entertainment

Entrant Company

Sawhorse Productions

Category

Film - Innovation

Country / Region

United States

2026
LIT Entertainment Awards Winner - Sawhorse Productions
Warner Bros Entertainment

Entrant Company

Sawhorse Productions

Category

Film - Integrated Campaign

Country / Region

United States

2026
LIT Entertainment Awards Winner - U.S. Polo Assn.

Entrant Company

U.S. Polo Assn.

Category

Television - Original Content

Country / Region

United States

2026
LIT Entertainment Awards Winner - Sawhorse Productions
Warner Bros. Entertainment

Entrant Company

Sawhorse Productions

Category

Film - Innovation

Country / Region

United States