Morocco

Samira Rafi

Creative Director, Boomerang Communication

Samira Rafi is the creative director renowned advertising agency, Boomerang Communication with over 20 years of experience in communication and advertising.

In his role as a creative director at the advertising agency, Rafi spearheads innovative campaigns and guides the creative team in crafting compelling and impactful advertising content. She has extensive experience in creative crowdsourcing for a diverse portfolio of international brands, leveraging her innovative approach to engage audiences effectively.

She is a strong advocate for work that serves as a source of inspiration and a catalyst for positive transformation. She views her responsibility not only as a problem solver for businesses but also as an opportunity to address and raise awareness about global issues, fostering positive change to society. With her extensive and diverse background spanning multiple sectors, she has provided valuable support to a wide array of institutions, to global and local brands.

United States

Brendan Amoruso

Founder, Producer and Video Editor, Luna Lyte

Brendan Amoruso, the creator of Luna Lyte, is a seasoned producer and video editor with a decade of expertise in crafting content for various mediums, including advertisements, documentaries, case studies, and feature films.

His distinctive artistic approach has gained global recognition and accolades, paving the way for collaborations with musicians, innovators, and artists. These partnerships aim to bring their fervor and transformative creations to life on screen, spanning across commercial projects, live events, and digital marketing initiatives.

In his view, the art of editing plays a pivotal role in determining the success or failure of a production, be it a podcast or a pilot. Frequently, he discovers innovative solutions during the course of a project, many of which only come to light through the process of experimentation and learning from mistakes.

Costa Rica

Oscar Solano Brenes

Executive Creative and Digital Director, Porter Novelli

Oscar Solano Brenes is the Chief Creative Officer for the strategic-creative firm, Porter Novelli.

He is a general leader of the creative and digital unit for the region of Central America, Mexico, Caribbean, Ecuador, and Peru; a believer in data-driven creativity, measurement, and innovation through 13 years of experience with global and regional brands such as Coca-Cola, Heineken, BMW, Toyota, American Express, Samsung, Netflix and more!

He is an advertising, marketing, and strategy professional with experience as a senior strategic trigger in creative, digital, and media agencies with experience in strategic planning, content strategy, detection of opportunities, social media, branding, data-driven strategy, and creativity. Brenes is passionate about reading cultural behaviors and transforming them into business opportunities. He is also a faithful follower of data and its implementation in communication and performance strategies. He has had experience leading planning, digital and creative units at firms such as DDB, Havas, Findasense, and Ketchum.

United States

Kushal Birari

Creative, Mother New York

Kushal Birari is a creative at Mother, one of the world’s most respected, independent creative companies.

Having worked in five prominent cities across three continents, he has made a significant impact through his art direction and design. He has left an indelible mark on numerous international brands, including OREO, MINI Cooper, Make in India, FIFA, Bosch, Instagram, and more. His recent noteworthy contribution to the OREO Pride campaign has garnered widespread attention, resonating with diverse communities globally and earning recognition through various national and international accolades. Birari excels in creative direction, advertising, ideas development, art direction, and creative strategy, showcasing a comprehensive skill set in the realm of visual communication and strategic brand development.

His proficiency in his role is evident through the impactful influence he has wielded on major international brands, demonstrating a keen understanding of art direction and design and His ability to resonate with diverse audiences.