LIT Entertainment Awards recognizes creative and advertising excellence in the global entertainment industry - from the silver screen to interactive gaming, from television content to wide-encompassing digital entertainments. Previously LIT Commercial Awards, LIT now transitions from its previous roots, expanding its reach to celebrate all facets of entertainment advertising and marketing, eagerly embracing this evolution to accommodate a broader spectrum of entertainment.
The LIT Entertainment Awards is open to all creative and marketing professionals, designers, agencies, and every creative in between. Whether you're reaching out to a local audience or making waves internationally, LIT is committed to spotlight advertising brilliance of entertainment on a grander stage than ever before!
LIT Entertainment Awards salutes innovation, storytelling, and design, honoring an array of advertising and creative ideas that captivate audiences worldwide. From film, television, games, home, live or digital entertainment, music, and marketing, to the masterminds crafting these memorable experiences behind the scenes — LIT recognizes it all.
Outdoor Advertising Commercial Design Publication Social Media
Branded Content Creative Campaign Marketing & Promotional
Mobile Audio Video Website & App Streaming Media
Online Entertainment Live Entertainment Gaming Film Television
Entry
Entry
Entry
Entry
Youtube / Vimeo Videos
Entertainment
Branded Content
Branded Content / Other
Marketing / Advertising Campaigns
CSR Program
Commercial & Marketing
Automotive / Vehicles
Broadcast and Television
Consumer Products / Services
Television
Trailer
Television
Soundtrack / Music
Television
Teaser
Television
Advertising
Live Entertainment
Immersive & Mixed Reality
Digital Entertainment
Website / App
Live Entertainment
Concert
The LITO statuette stands as the emblematic heart of the LIT Entertainment Awards, radiating an enigmatic energy that signifies the boundless realm of entertainment advertising and marketing.
Dressed in its distinctive polka dot garb, LITO embodies the endless realms of imagination, encouraging participants across films, television, games, and all entertainment mediums to venture beyond the ordinary. It's a reminder to never lose sight of one's original goals, even as they craft fresh narratives and pioneering experiences.
LITO's base implements a refined and elegant finish, creating a stark contrast against its gleaming black and pristine white visage. It serves as a beacon, urging entertainment visionaries globally to shatter their own boundaries, aspiring not just to participate in the industry but to redefine it.
At the LIT Entertainment Awards, each and every submission is evaluated only by the best in the industry, comprising a collective of industry trailblazers and visionaries in the Grand Jury Panel. By presenting your masterpieces here, you're not just competing; you're sharing your ideas with some of the most esteemed minds in entertainment, impressing, inspiring, and resonating with an elite panel of individuals.
United States
Martin Bihl
Executive Creative Director, LevLane Advertising
With a dual role, Martin Bihl is the Executive Creative Director at LevLane Advertising and the Editor of The Agency Review. Bihl has produced creative campaigns for an array of clients, from financial institutions to breweries, and delving into the B2B sector and beyond. He has ventured into an extensive range of marketing channels, including traditional print, TV, and radio, as well as innovative approaches like guerrilla marketing, digital strategies and even ground-breaking techniques yet to be categorized. Beyond his work in the advertising realm, Bihl's writing has been featured in an eclectic mix of publications such as McSweeney's, Advertising Age and has conducted interviews with notable industry figures like Sir John Hegarty, George Lois, and Luke Sullivan. He has instructed undergraduate students, international master's candidates, and MBA scholars in the realms of marketing, advertising, and branding at universities. He frequently delivers presentations at educational institutions across the nation.
Denmark
Klaus Sommer Paulsen
CEO and Founder, AdventureLAB
Klaus Sommer Paulsen has been active on several boards for years, including Themed Entertainment Association’s EME Division and International Board of Directors, and is working with educational institutions developing and designing educational programs from PBAs to MBAs. Klaus has been working with storytelling and media for more than 30 years and digital multimedia and experience design since the mid-1990s.
He is the author of Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions, published with Routledge, Taylor & Francis Group in 2021.
For numerous years, Paulsen has been engaged on various boards, such as the Themed Entertainment Association’s EME Division and International Board of Directors. He collaborates with educational institutions to create and design educational programs spanning from PBAs to MBAs. With over three decades of experience in storytelling and media, he has been involved in digital multimedia and experience design since the mid-1990s.
United States
Rocco Baldassarre
CEO and Founder, Zebra Advertisement
Rocco Baldassarre is recognized in the field of digital marketing, both as a consultant and as an enterprising founder of Zebra Advertisement, a distinguished digital marketing agency. He gained notoriety for securing the title of the youngest winner of the Google Partners All-Star at 24 and has been honored in Forbes' 30 Under 30 list, alongside other global accolades that bolster his professional standing. His consultancy work has attracted clients such as Bing Ads, and his insights have been highlighted in prominent media outlets including The Huffington Post, The New York Times, and in oDesk's Annual Impact Report, among others. His dedication to digital marketing shines through his early achievement as the youngest Google Partners All-Star Winner, showcasing his commitment to excellence at a young age. His pursuit of innovation to garner international awards, reflects his unwavering commitment to the field. His features in top-tier publications demonstrate his relentless drive to lead and evolve within the industry.
Belgium
Sam De Win
Creative Director, Prophets Belgium
Nearly two decades ago, Sam De Win embarked on his professional path as a copywriter, contributing his talents to prominent agencies such as Euro RSCG United, Y&R, and BBDO. In his time at Y&R, he co-created the iconic Devos & Lemmens campaign, featuring two characters in comedic radio ads for the brand's sauces—a hit series that has been a staple for over 15 years. While at BBDO, he penned the script for Belgacom's acclaimed TV spot "Who took my badges," cleverly blending English and Flemish into the catchy 'Flenglish,' leaving a lasting impact. Rising to Executive Creative Director at Ogilvy Brussels, he led the agency to win its first Cannes Lion with groundbreaking work. He later served as Executive Creative Director at Serviceplan Benelux, earning multiple awards, before becoming Creative Director at Make Lemonade. His diverse portfolio covers TV, print, radio, and digital, delivering influential content for brands like Volvo, Mercedes, and Pepsi.
“ It is an honor for my team to have received this distinction. This particular project was a tight turnaround, with lots of requests we needed to satisfy in order to make it successful for our client. A lot of effort went into pulling off the final product, and the client was very satisfied. ”
~ Chris Zecco, Video Manager of MarketReach, Inc, United States
“ It's an incredible honor to receive 29 NYX Awards for our work. Everyone works so hard on these trailers, from motion graphics to writing to original art and cinematics and whatnot. So for the team to get that recognition for their hard work is fantastic and very humbling. ”
~ Gage Allen, Creative Director of Player One Trailers, United States
“ The awards help us to confirm that we are ahead of the trends and that we keep having a talented, resourceful and creative team at Creativa. I know that happy customers, repeat business and recommendations are worthwhile, these are the things we focus on every day at Creativa. Prizes and awards, however, are gratifying on an altogether different level. Credit from peer groups and authorities brings pride and satisfaction. ”
~ Miguel Donnenfeld, Director at Creativa Videos, Australia
“ I know I’m treating this interview pretty chill but honestly it is very nice and thank you for the award. There is a lot of cool, inspiring work to be found in the winners, so it’s nice to be in the same rank as all these entries. ”
~ Yaz Ashmawi, United Kingdom
“ I'm honored to be receiving 12 LIT Commercial Awards in 2022. It feels gratifying to have these industry-leader judges evaluating and honoring my work. ”
~ Jean-Luc Slagle, Owner and Creative Director of Scope Studios, US
The International Awards Associate (IAA) is a group of industry innovators, creators, designers and communications professionals whose commitment is to move the industry forward through discovery and recognition of new and existing talent.
