Belgium

Sam De Win

Executive Creative Director, iO Belgium

Sam De Win, the Executive Creative Director of iO Belgium, began his professional journey nearly two decades ago as a copywriter. Over the years, he honed his craft at leading agencies including Euro RSCG United, Y&R, and BBDO, where his creative contributions left a lasting impact.

At Y&R, he co-created the iconic Devos & Lemmens campaign, a comedic radio series that’s remained popular for over 15 years. At BBDO, he wrote the script for Belgacom's TV spot 'Who took my badges,' blending English and Flemish into the catchy 'Flenglish,' leaving a lasting impact.

Rising to Executive Creative Director at Ogilvy Brussels, he led the agency to its first Cannes Lion. He later held the role at Serviceplan Benelux, earning multiple awards, before becoming Creative Director at Make Lemonade. His portfolio spans TV, print, radio, and digital, creating impactful work for Volvo, Mercedes, and Pepsi.

Brazil

Felipe Paganoti

Senior Art Director, AlmapBBDO

Felipe Paganoti, art director from Rio with over 10 years of experience. He worked at Mullen Lowe, Artplan, Havas, BBDO Guatemala, VMLY & R and is currently at AmapBBDO in São Paulo.

He plays a pivotal role in shaping the artistic direction and vision of the projects undertaken. His keen eye for design, innovative thinking, and ability to inspire the creative team contribute to the studio's ability to deliver captivating solutions for clients across a wide range of industries. He was vice-president of the Rio de Janeiro Creation Club and won several international awards.

He is committed to pushing the boundaries of creativity, infusing each project with a distinct and captivating visual identity. He has an unceasing love for creative projects and an unwavering desire to embark on inventive and daring endeavors. Paganoti’s enthusiasm for crafting drives him to continuously explore imaginative and unconventional ideas, infusing his artistic pursuits with a spirit of innovation.

United States

Brendan Amoruso

Founder, Producer and Video Editor, Luna Lyte

Brendan Amoruso, the creator of Luna Lyte, is a seasoned producer and video editor with a decade of expertise in crafting content for various mediums, including advertisements, documentaries, case studies, and feature films.

His distinctive artistic approach has gained global recognition and accolades, paving the way for collaborations with musicians, innovators, and artists. These partnerships aim to bring their fervor and transformative creations to life on screen, spanning across commercial projects, live events, and digital marketing initiatives.

In his view, the art of editing plays a pivotal role in determining the success or failure of a production, be it a podcast or a pilot. Frequently, he discovers innovative solutions during the course of a project, many of which only come to light through the process of experimentation and learning from mistakes.

United States

Kushal Birari

Creative, Mother New York

Kushal Birari is a creative at Mother, one of the world’s most respected, independent creative companies.

Having worked in five prominent cities across three continents, he has made a significant impact through his art direction and design. He has left an indelible mark on numerous international brands, including OREO, MINI Cooper, Make in India, FIFA, Bosch, Instagram, and more. His recent noteworthy contribution to the OREO Pride campaign has garnered widespread attention, resonating with diverse communities globally and earning recognition through various national and international accolades. Birari excels in creative direction, advertising, ideas development, art direction, and creative strategy, showcasing a comprehensive skill set in the realm of visual communication and strategic brand development.

His proficiency in his role is evident through the impactful influence he has wielded on major international brands, demonstrating a keen understanding of art direction and design and His ability to resonate with diverse audiences.