In the “Keep Home Comfortable” ad campaign, Scope helped turn the strategy for Monarch Home Services into a realized end-product. Monarch approached Scope Studios with a clear plan for positioning in the Southern California market and we wrote and produced a series of clean, uplifting, lifestyle commercials. Here, our goal was to produce a series of spots that would look visually competitive with national spots, but not feel “over-produced.” We needed the ads to maintain a sense of sincerity for these real-life moments.