2022
Entrant Company
Pets Global
Category
Marketing / Advertising Campaigns - CSR Program
Client's Name
Country / Region:
United States
Be a voice for the voiceless. Every day, we wake up and have the opportunity to make a difference. Creativity is one of the most powerful tools we have at our disposal. It allows us to see the world in new and innovative ways and find solutions to insurmountable problems. We can change the world for the better using our creativity. The idea for this video came from the topic of animal shelters/rescues being often overcrowded and underfunded. We wanted to raise awareness of the entire rescue process and the importance of rescuing dogs from shelters/rescues. Working in marketing in the pet industry allows us to be a voice for the voiceless. The rescue process can be long and drawn out, but it is always worth it. People do not fully understand what happens to stray dogs found on the streets or what they go through before they find they are forever home if they are lucky enough to do so. We focused on one particular rescue story in our video, following a homeless dog from the street to his forever home. The result is a video that we hope will educate people on the importance of rescuing dogs from shelters and rescues.
Credits
Entrant Company
QNET
Category
Video/ Web Based Productions - Branding
Country / Region
Hong Kong SAR
Entrant Company
ELSAMUSE
Category
Marketing / Advertising Campaigns - Communication Campaign
Country / Region
France
Entrant Company
True North Inc.
Category
Marketing / Advertising Campaigns - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Affinity Creative Group
Category
Commercial & Marketing - Green / Eco-Friendly
Country / Region
United States