Fresno First Bank is a competitive community bank that wanted to create more brand awareness. They wanted something that would catch people's attention locally and also show their ties to the community. At the time NIL, Name Image Likeness, for college athletics became legal. This meant private companies could pay student-athletes to promote their businesses. We took advantage of the new NIL laws and created a series pretending to hire college athletes and coaches from Fresno State. The inspiration for this style is a combination of The Office and ESPN's, "This is Sportscenter", commercials.