2023
Entrant Company
Backstory Creative
Category
Series or Campaign - Banking
Client's Name
Fresno First Bank
Country / Region:
United States
Fresno First Bank is a competitive community bank that wanted to create more brand awareness. They wanted something that would catch people's attention locally and also show their ties to the community. At the time NIL, Name Image Likeness, for college athletics became legal. This meant private companies could pay student-athletes to promote their businesses. We took advantage of the new NIL laws and created a series pretending to hire college athletes and coaches from Fresno State. The inspiration for this style is a combination of The Office and ESPN's, "This is Sportscenter", commercials.
Credits
Entrant Company
The Higher Colleges of Technology (HCT)
Category
Youtube / Vimeo Videos - Education
Country / Region
United Arab Emirates
Entrant Company
Pixelthis
Category
Broadcast and Television - Best Cinematography / Videography
Country / Region
Netherlands
Entrant Company
The Higher Colleges of Technology (HCT)
Category
Branded Content - Education
Country / Region
United Arab Emirates
Entrant Company
Army and Air Force Exchange Service
Category
Marketing / Advertising Campaigns - Branding Strategy Campaign
Country / Region
United States