2023

Entrant Company
People's Television
Category
Branded Content - Budget Under $100,000
Client's Name
Simons Foundation
Country / Region:
United States
Our Stories of Impact video series highlights the real-world influences of Science Sandbox, an initiative that supports boundary-pushing, interdisciplinary projects that support science in culture projects, through personal narratives, videos and interviews. What lies in the depths of your mind? Is it your memories? Your experiences? You? Throughout his life, science and art enthusiast David Byrne has grappled with these questions. In an attempt to answer them, Byrne, along with writer Mala Gaonkar and a team of technologists, scientists, and creatives, developed Theater of the Mind. It is an immersive journey into how our minds create the worlds that we live in, and how our minds develop a story of who we are. Incorporating a narrative based on Byrne’s own life, Theater of the Mind challenges participant perceptions through different experiments that reveal just how moldable our memories, perceptions, and identities are. We live in a world that is constantly changing, and the show reminds us that we are, too.
Credits
Entrant Company
The Higher Colleges of Technology (HCT)
Category
Branded Content - Education
Country / Region
United Arab Emirates
Entrant Company
McKinsey Global Publishing
Category
Marketing / Advertising Campaigns - Product Launch
Country / Region
United States
Entrant Company
LUYAO DESIGN
Category
Branded Content - Toy
Country / Region
Taiwan
Entrant Company
LevLane
Category
Marketing / Advertising Campaigns - Integrated Marketing Campaign
Country / Region
United States