2023

LIT Entertainment Awards Winner - LOOK AD ME  - Blitz x Dr Disrespect. Challenge accepted

Blitz x Dr Disrespect. Challenge accepted

Entrant Company

LOOK AD ME

Category

Commercial & Marketing - Games / Games Related

Client's Name

World of Tanks Blitz ( Wargaming)

Country / Region:

United States

World of Tanks Blitz commercial with Dr Disrespect was made for 8 years anniversary of the game. It was directed by Rollo Hollins. Rollo's plan was to “ introduce the World of Tanks Blitz Arena in such a way that it grabs a wide audience and takes them on a journey that not just introduces them to the WOT Blitz Arena, but lodges it in their mind. An 80’s retro gaming arcade filtered through the brash visual style and design cues of Dr Disrespect but elevated beyond Twitch streaming, beyond home-grown effects into something more intriguing, more cinematic, and more inviting - a world that pulls us into the World of Tanks Blitz.” Cinematographer Rob Webster was able to bring the director’s idea into the beautiful image on the screen. The VFX team managed by Vlad Smakov (Huestone studio) recreated the spirit of arcade games. We decided not to deceive the viewer in any way, so the games were made in the original low resolution, which was then projected on a pixel grid like in the old CRT monitors. We used the resulting image as a texture on a curved 3D screen. This helped us realize any ideas for camera movement and macro shots without losing details. Therefore, viewers who will watch on large 4K screens can even see the phosphor dots. We also had an unusual experience of remote collaboration. It was made with production designer Gena Tumelevich, who created and managed the set remotely. The set was built at LOOK AD ME studio by set art director Kevin Boylan. The such experience did not affect the quality of production. The production designer presented his vision in the form of a 3D sketch which was created specifically for our studio with all shapes, sizes, textures, and detailed explanations of how to build it. Zero Fate ( Mikalai Skrobat & Damir Askarov / DAMIRICHI ) were able to create the track based on the assignment that matched the mood of the commercial.


Credits

Director
Rollo Hollins
Brand Manager / Wargaming
Alina Filipiuk
Creative Media Lead/ Wargaming
Kir Nechaev
Executive Producer
Zoya Shybkouskaya
Executive Producer
Dmitry Suetin
Cinematographer
Rob Webster
1st AD / Line Producer
David Zhou
Production Designer
Gena Tumelevich
Set Art Director
Kevin Boylan
Sound Mixer
Jacob Harrold
Music/ Zero Fate/ Cash NYC Records
Mikalai Skrobat and Damirishi
Art Director/ VFX Supervisor/ Huestone
Vlad Smakov
Editor
Dmitry Labzin
Color Grading / Reason Studio
Roy Sun
Sound Design
Meta-Mouse Media
2023
LIT Entertainment Awards Winner - U.S. Polo Assn.

Entrant Company

U.S. Polo Assn.

Category

Broadcast and Television - Sports

Country / Region

United States

2023
LIT Entertainment Awards Winner - Phelps Creative House

Entrant Company

Phelps Creative House

Category

Marketing / Advertising Campaigns - Best Sound / Sound Design

Country / Region

United States

2023
LIT Entertainment Awards Winner - Chrome Productions
Ford of Europe

Entrant Company

Chrome Productions

Category

Branded Content - Automotive / Vehicles

Country / Region

United Kingdom

2023
LIT Entertainment Awards Winner - Paper Crowns

Entrant Company

Paper Crowns

Category

Gaming Video - Commercial

Country / Region

Belgium