We created a page on our website for the McKinsey-authored book, CEO Excellence, as a means for promoting it in the lead up to its publication in March 2022. The book itself is distinctive, featuring leadership lessons learned from some of the world’s best CEOs, including Microsoft CEO Satya Nadella, General Motors CEO Mary Barra, and JPMorgan Chase CEO Jamie Dimon. The page we created includes extensive video author bios, an entry in McKinsey’s popular “Author Talks” video series (part of our overall McKinsey Books ecosystem that highlights leading business books by McKinsey and other authors), and a multipart video series on “how to be an excellent CEO.” Among the goals of the CEO Excellence website was to disseminate information about the book and its authors as early and as frequently as possible in the run-up to the book’s eventual publication in March 2022. Thanks to the CEO Excellence website, the authors’ video interviews, and to various other efforts, CEO Excellence has since sold more than 100,000 copies and entered the bestsellers lists of esteemed publications including The New York Times, The Wall Street Journal, and The Los Angeles Times. CEO Excellence has also received extensive praise from leaders including The Carlyle Group co-founder and co-executive chairman David Rubenstein; and Blackstone cofounder, CEO, and Chairman Stephen A. Schwarzman.