The Challenge To launch Ryan Coogler’s horror-thriller Sinners, Warner Bros. needed to pierce the noise of the traditional theatrical cycle. Our goal was to transcend passive awareness and forge a visceral, emotional connection with Gen Z and Millennial audiences. We aimed to turn the film’s 1930s Mississippi setting into a living playground, meeting gamers where they live: inside Fortnite. The Strategy We developed Sinners: Survive the Night, a high-fidelity UEFN (Unreal Editor for Fortnite) experience that translated the film's core themes of morality and survival into a "Humans vs. Vampires" social experiment. The Mechanic: We transformed the film's narrative tension into gameplay where every elimination turned a teammate into an enemy, forcing players to confront the movie’s moral stakes firsthand. Technical Innovation: Using MetaHuman technology and dynamic lighting, we recreated the film’s six main cast members and the atmospheric world of Clarksville, MS—the first high-fidelity integration of its kind for a film in UEFN. The experience featured an original soundtrack by Oscar-winner Ludwig Göransson. The "Play-to-Theater" Pipeline: We pioneered a first-ever Fandango integration, allowing players to earn in-game currency redeemable for buy-one-get-one-free movie tickets, directly converting digital engagement into box office revenue. Cultural Saturation: We amplified the launch via top streamers (Myth, Khanada) and integrated Sinners IP into high-traffic creative maps like Minigame Box PVP. The campaign culminated in a viral London press tour moment where the cast played the game live. The Impact The campaign redefined the "play-first" marketing model, proving that immersive world-building drives opening weekend results: 40 Million+ Impressions and 7 Million+ social plays. High Engagement: A 10-minute+ average session time and selection as an "Epic’s Picks" featured game. Box Office Success: Sinners outperformed projections with a $63.5M global opening, fueled by a fanbase that had already "lived" the story before the first frame rolled in theaters. Sinners: Survive the Night didn't just market a movie; it expanded the IP into a cultural event, proving that the best way to sell a story is to let the audience survive it.