Seared Chophouse was a new, locally owned and operated restaurant that was set to take over an old steakhouse location in Greenville, NC that had recently closed. Seared Chophouse was the first of its kind in Pitt County, so it was crucial for Red Shark Digital to create the restaurant's branding and identity that would stand out among other restaurants in the area, then build its online presence through video marketing on social media to promote its uniqueness as the county’s first and only chophouse. Since working with Seared Chophouse, the Red Shark Digital team has created a series of videos for specific services and items the restaurant offers, such as Edward Teach Beer that was served on draft exclusively at Seared, adding a Sunday brunch then a daily lunch menu, a digital waitlist option on their website, and more. Through video creation and social media advertising, Red Shark Digital has been able to successfully establish a strong social presence for Seared Chophouse while continuing to drive foot traffic to the restaurant.