2023

LIT Entertainment Awards Winner - Avrett Free Ginsberg - Elephant

Elephant

Entrant Company

Avrett Free Ginsberg

Category

Broadcast and Television - Consumer Products / Services

Client's Name

Prestige Consumer Healthcare/ Summer's Eve

Country / Region:

United States

By seizing on the expression “there’s an elephant in the room,” AFG& hopes to help shed light on and normalize the discussion around feminine hygiene. The advertising stars an elephant that was designed to be arresting, loveable and realistic yet approachable. Our elephant is juxtaposed against an unexpected environment – a glistening modern bathroom – to dimensionalize this often-sensitive topic in a playful but relatable way.


Credits

co-chief creative officer
Yucel Erdogan
co-chief creative officer
Gib Marquardt
2023
LIT Entertainment Awards Winner - Kevin Makes Sense Media
D.C. Prime

Entrant Company

Kevin Makes Sense Media

Category

Branded Content - Food & Beverage

Country / Region

United States

2023
LIT Entertainment Awards Winner - LevLane
Auto Lenders

Entrant Company

LevLane

Category

Broadcast and Television - Automotive / Vehicles

Country / Region

United States

2023
LIT Entertainment Awards Winner - Backstory Creative
Yosemite Mariposa County Tourism Bureau

Entrant Company

Backstory Creative

Category

Broadcast and Television - Best Cinematography / Videography

Country / Region

United States

2023
LIT Entertainment Awards Winner - Mnemonic Agency

Entrant Company

Mnemonic Agency

Category

Series or Campaign - Schools / Colleges / Universities

Country / Region

United States